Creating content is one of the most important parts of online marketing. Even I personally spend 2-3 days to complete 1 item. But there is something even more important:
Promotion of Content
In order for new content or new blogs to get visitors, you need to spend 4 times as much as content creation. This was revealed by Derek Halpern of Social Triggers. This means that if I make 1 item in 2 days, the rest of the week is for promotion.
Why so much?
Because when you hit the “publish” button, millions of other articles are also published on the same day. Your article is just a fish in a big ocean. If so, how can a new, unfamiliar blog grab the attention of many people?
THE ANSWER: CONTENT PROMOTION
Warning: big mistake in promoting content
Promotion in the online world is all about negativity. If you are an internet lover like me, surely understand what this means. Internet users do not like promotion and advertising.
Having known these three things, let’s start now with the first step.
1. Prepare the “feed” before publishing the content
In fact, not all types of content will be popular. Although he was promoted correctly.
Therefore, the mindset of ”promoting content” must have persisted before the content was published … even before it was created.
2. For this, consider 2 things: Selection of themes and content
The subject of your content must be urgent. Topics that make others feel compelled to read right away. Even better topics that may make you think “my friends should read this too!”.
Regarding the content, you must:
- Credible: data / facts from reliable sources
- Convenient: the reader can do it directly
- Emotional: causes positive / negative emotions
I still apply these three things on this Blog.
If you have read any content on this blog (including what you read) you will notice that I often use data such as charts or percentages. The goal is to make it look believable.
So in the end when I promote this content … visitors will increase dramatically right away.
Visitors have increased dramatically. Create a mailing list and send it out whenever you have new content. By building a mailing list, your content promotion efforts are much easier.
You get 1000 visitors from various places. Without a mailing list, that means 1000 people will leave. So, the next time you promote a piece of content, it means you have to search for it again.
But if you create a mailing list it looks like this:
1000 people arrived, some of whom registered.
Then the next time you post content, a part of your subscriber will notice it immediately. This means that this time attracting visitors is easier.
If several times every day. So by building your own mailing list, you already have a source of traffic that is always ready to receive your new content. It’s better no?
3. Get followers and post content on social media
There is a deadly misconception regarding the use of social media.
I’m sure if you’ve read any blog promotion posts you’ve read the ones that recommend posting to social media whenever there’s new content.
This is wrong … wrong.
Here is what I mean: As newbies we usually only have between 100 and 1000 followers on Twitter / Facebook.
What happens when we post there?
At most, only 1-2 people re-tweet / like … right? After that? Fact. Nothing has happened yet. This means that you are posting on social media for nothing. The principle is the same as in the previous list, but the means are different. Previously with email, now with social media.
To do this, install a button / link / widget to facilitate visitors to your social account. I like this:
Facebook page widget
There are two things to watch out for when using social media:
- First of all, never buy followers / likes
- Second, don’t just share links from your own website.
- Follow these tips when posting to social media:
Don’t use the post title as the content of your tweet or status. Briefly explain the content of the content, but in an interesting way.
Use 3 different contexts if you are planning 3 updates.
The principle of the 2: 1: 1 ratio, 2 times sharing other people’s content, 1 time sharing your own content, 1 time updating without a link. Using images has been shown to increase the number of clicks on social media.
4. Mention other bloggers in the content, then tell them
Their name is human … I would love to hear something positive about them from other people. Human nature in this we can use.
For example like this:
I did an article on the topic “lose weight”, in this article I recommend to other bloggers in the form of links as a good addition to reading. After that, I notify the blogger via email. So there’s a good chance they’ll recommend your item again.
Blog Success Tips
So far, the element has received more than 1,400 shares.
After posting this article, I reached out to the people mentioned in it … then asked them to share.
Here is the answer:
Outreach email response
Under normal conditions, if you immediately ask them for help sharing, they will likely decline. But in this case, because we first mentioned them in the article, most were ready to help. Therefore, always try to link to another blogger in your content.
5. Join a clean Facebook group
Due to the large number of Indonesians active in Facebook groups, this community can become one of the best places for promotion.
Before you join, remember these 2 things.
- First of all, don’t promote to groups that have nothing to do with the topic and content of your blog. If your content is about diets, join a diet group.
If your content is about business, join a business group (Don’t believe, many also promote in an offline group).
- Second, do not promote groups whose content consists primarily of websites with spam links. Your message will not be seen in the News of your members.
Make sure the group you select actively contains comments and likes.
Here are some other promotional tips on Facebook to avoid getting kicked out of the group:
- Promotion ratio 4: 1, 4 times helping others, 1 time promotion.
- Promote links that really help group members solve problems.
- Follow the rules of the group. If you can’t post the link, don’t.
- You don’t need to create a new message for the promotion. Also post comments.
- Don’t just sign up for a promotion. The main thing to do here is to help others politely answer questions.
- Don’t let your website be viewed as spam by the Facebook system.
If that was the case, almost any post that contained your website link would never be seen by others.
6. Join the forum site
Although the number of forums is not large and the content is mostly spam, promoting the forum can also attract traffic. Blogging techniques on forums are similar to those of FB and G +.
Your main task after joining the community is not to directly post links that contain … So don’t immediately comment on it containing links, let alone create a new discussion thread.
Instead, do this: Answer questions asked by others. Same method applies on this discuss Forum: FlatYourPost.Com
The forum is a place for people who want to discuss and ask questions. It is not uncommon to find people asking questions on certain topics. If your content can respond, please let me know.
7. Edit the shape, then post to multiple places
If you have content in the form of articles, you can create videos, PDFs, or infographics with the exact same content.
1 to 4 at a time.
Likewise, if you have video content, it can also be used as an article.
Don’t stop there.
We will be using websites that already have many readers. Then we send the other form content there.
On these sites there are already many people who are ready to eat their content. So if there is a link to your website in the content posted on these websites, you will get a lot of traffic.
Content on sites like YouTube, Slide Share etc. it will be easier to get Google rankings than a new website.
So your content will also receive traffic from search engines.
8. Monitor relevant conversations and new content
For example, it has content on “learning English”. It turns out that on a community site, there are people who ask themselves questions, how to learn effective English?
It’s an opportunity to promote content. There are already people who need to read, just come and give the link. But the point is, the internet is huge. So how do you know if there are people talking about certain topics?
There are several tools we can use to monitor.
- Google Alerts
- Fresh web explorer
This time I will explain the Google Alerts to you. It’s not difficult, just change the settings to look like the following image:
Google alert settings
Additionally, whenever you have content / discussion on the topic, you will be notified via email.
In fact, the Most Complete Mention because it is also included on Facebook and Twitter. But the free version can only receive 250 notifications per month. Alternatively (for Twitter monitors) you can use Warble.
9. Write smart and useful comments on other blogs
I am a strict person when editing blog comments. On this blog alone, less than 10% of the inbound comments I post. Not including automatically filtered Akismet spam filters.
Blog comments are helpful:
10. Guest blogs on popular blogs
Whenever someone asks how to get traffic, I always say this: This way blog readers will get to know you immediately and go straight to their own website.
Enter a busy place. Naturally correct. For a new blog that stays silent, even if you post 100 articles a day, without going out, it will still remain silent.
Therefore, community sites are one of the most effective solutions. Not just a community site,
There is still a more effective way to attract visitors directly.
There is another bonus, Thanks to guest blogging, because we also get backlinks, the search engine rankings will also increase dramatically.
Learn SERP SEO
For those who have a new blog, create guest blogs on popular sites. The results will not disappoint if done correctly.
Some tips for guest blogging:
- Blog guests only on websites whose owners are still active
- Make sure blog readers are actively commenting that it’s not just about thanking (like in the example above)
- Don’t blog if the website is primarily a guest blog
- The theme of the blog should be the same as yours.
- Learn more in this article on link building.
11. Encourage readers to promote
Content will never be popular if you’re the one promoting it. The reader must also be active. In fact, their main challenge is not “how to promote”, but “how to get readers to want to promote”.
Here are the tips:
- Use 6 items to activate popularity
- Use interesting images
- Write a long article (> 2500 words)
- Provide a share button
- Ask them to share
- Let’s discuss further.
There is a strong correlation between article length and number of actions. According to Buzz Sumo’s research of 1 million articles, the longer the article, the higher the average percentage:
Actions by content length
So the next time you write an article, don’t settle for the short film. Try to keep the article long. In addition, you should also consider the location of the share button. It sounds trivial but in fact very influential.
There are 3 effective places to share buttons:
- At the beginning of the content
- At the end of the content
- Next to content (appears when scrolling)
- The share button that goes down as you scroll usually provides the most clicks.